Discover how Yelsh Street blends Kpop idol styles, anime inspired aesthetics, and Tokyo street culture. Fresh off NYFW, we talk to Esquire Vietnam about going global.
Read Full Article on Esquire Vietnam
There is a specific energy that happens when the raw, untamed spirit of the underground collides with the polished prestige of high fashion. For us at Yelsh Street, that collision happened in a small backroom in Atlanta, the vision was brought to cameras in a New York studio, and the shockwaves just landed in Southeast Asia.
We are beyond excited to announce that Yelsh Street has been officially featured in Esquire Vietnam.
Seeing our silhouettes grace the pages of one of Asia’s most influential fashion publications is more than just a press mention—it’s validation that what we are building is resonating on a global scale.
Not only that, we were honored to have a celebrity model for the brand on this project: Celebrity Model and Actor (John Wick, Equalizer, Power) Sergio Delavicci
The "Asian Arts" Influence:
At the core of Yelsh Street is a deep appreciation for Asian Arts and aesthetics. Our runway debut collection, the one that caught Esquire’s attention, drew heavily from the intersection of high-energy performance and cinematic nostalgia. You can see it in the oversized tailoring that dominates K-Fashion, the K-drama silhouettes and the graphic intensity that fuels anime inspired apparel.
The WHY Behind The Styles:
For years, the biggest question in streetwear has been about authenticity. And at Yelsh Street, our authentic mission is to spread the truth about human strength. We believe strength isn't about never falling—it's about rising every single time you do. You are here today because you have already won battles no one saw. Knocked down, but never broken.
We see this truth in the art we love. In Anime, when the underdog unleashes power no one expected. In K-Dramas, when the quiet character steps into their destiny. In Kpop, when the beat drops and suddenly you feel invincible.
These are stories of ordinary people becoming extraordinary.
We took that energy—the defiance, the rise, the beat drop—and turned it into something you can wear and feel empowered. Yelsh Street is your armor. Put it on and become the main character. The superhero. The idol.
The "Hallyu" Wave and the Future of Fashion
It’s impossible to ignore the global shift in fashion power. The "Hallyu" (Korean Wave) has changed the way the world dresses. Fans aren't just streaming music; they are decoding the Kpop idol styles they see on stage and integrating them into their daily rotation.
At Yelsh Street, we design for that fan. We design for the kid who watches the music video and catches the reference, but also appreciates the deeper cuts—the underground Tokyo street labels, the independent Asian Arts movements, and the subversive creativity of anime inspired graphics.
Being recognized by Esquire Vietnam is a sign that this blend is the future. It tells us that the language of streetwear is truly universal—it transcends language barriers and time zones.
Behind the Lens: The New York Creative Engine
We assembled a team of visionaries who understood the assignment from NY and from our Yelsh Street HQ in Atlanta. The collab between such creative superpowers from two urban iconic locations in Streetwear influence and our models, they didn’t just pose; they moved with the precision of Kpop idol styles, understanding that the way fabric catches light in motion is just as important as the static fit.
To the photographers, and light techs who chased that golden hour glow, the MUA team who perfected the "flawless edge," and the Hair team that brought their A game this feature in Esquire Vietnam is yours as much as it is ours.
The Journey Ahead
This feature marks our official passport stamp into the global market. From our runway debut at NYFW to a feature in an international magazine, we are proving that Yelsh Street is a brand without borders.
Whether you are in New York, Tokyo, Seoul, or Saigon, if you value the intersection of comfort, edge, and cultural relevance—you are home here.
Stay street. Stay Yelsh. Meet me @yelshstreet
Credits:
Thank you for the incredible team that worked on this editorial session for Esquire Vietnam:
Production Team:
Designer: Yelsh Street @yelshstreet
Stylist (Yelsh Street Founder | Owner): Yussra Elshohdy @yussie_jupiter
Creative Director: Danny Lairon @dannydidthat_
Photographer: Christian Rivera @christian.mrivera
Cinematographer: Alonso Torres @alonsotowersph
Behind-the-Scenes Photography (BTS): Matty Bushmann @duality.pro
Lighting: Dhruv Pandiri @dhruvpandiri_photography
Hair: Nu Collective @nu_collective __
Will Rafeh @william __abby
Emilie Alayna Padnick @emilieslayshair_
Melissa Bozza @melissarosebozza
Stephanie Mercedes @signaturestylebridalco
Makeup Artist: Dia Karamitopoulos Yiantsos @dky_makeup
Model and John Wick Actor: Sergio Delavicci @sergio_delavicci
Male Model: Alexander Wang @alexanderzwang
Dre Diggs @everyday_dreday_
PR Agency : The Chi Group @thechigroup